Brand Campaigns & Digital Assets: Dell Technologies
During my time at 300Brand, I worked extensively with Dell Technologies, creating a high volume of digital campaigns and creative assets. This page showcases a collection of promotional graphics and multi-asset digital campaigns I helped developed to keep their messaging sharp, consistent, and engaging.
Sandbox to scale campaign
The "Sandbox to Scale" campaign was an in-depth research initiative created by MeriTalk in collaboration with NVIDIA and Dell Technologies. The project explored how Federal Systems Integrators (FSIs) are navigating the transition of artificial intelligence initiatives from small-scale pilots ("the sandbox") into secure, full-scale production for government clients.
The design challenge was to take heavy, compliance-focused public sector insights — spanning cybersecurity defense, governance frameworks, and data platforms— and build a visual narrative that felt both cutting-edge and highly professional.
The campaign showcase includes three core deliverables spanning different sectors:
FSI Research Report (Multi-Page PDF)
This editorial report breaks down the core data from a survey of 75 IT leaders, pinpointing exactly where AI initiatives are gaining traction and how organizations are scaling them. I developed a clean, highly structured layout with clear typographic hierarchy to handle complex discussions around government integration, talent readiness, and strict security frameworks without overwhelming the reader.
Campaign Video Explainer
To accompany the primary FSI research piece, I developed a dynamic video explainer. Motion graphics were key to this asset, allowing us to bring the study’s most critical takeaways and metrics to life on-screen. The video was designed to serve as an engaging, top-of-funnel marketing tool to draw viewers into the full report.
K-12 Education Infographic
Expanding the "Sandbox to Scale" theme into the education sector, this companion infographic focuses on insights gained from implementing AI in K-12 spaces. I adapted the core campaign style to fit an educational context, utilizing custom data visualizations, charts, and clean iconography to turn dense survey data into an instantly digestible, scannable visual story.
Animated Social Media ads
Below is a selection of animated social media campaigns developed for Dell Technologies. Motion design was a key strategy for these assets, allowing us to break through the noise of crowded social feeds and capture user attention instantly.
The AI Engine Campaign
The AI Engine" was a premier, multi-brand research initiative curated by MeriTalk's content team in strategic partnership with Dell Technologies, NVIDIA, and Windows 11. The campaign aimed to dissect the future of enterprise AI infrastructure, requiring a sophisticated visual identity that gave equal, premium weight to three of the biggest names in technology.
To bring this massive data story to life, I developed a unified design ecosystem across two core long-form deliverables:
The Comprehensive Research Report
This deep-dive report served as the anchor for the entire campaign. The design challenge was to establish a magazine-quality editorial layout that could hold dozens of pages of highly technical narrative, survey results, and strategic insights. Using a structured grid system, clean typography, and a futuristic color palette that bridged the brand guidelines of Dell, NVIDIA, and Windows 11, I turned a dense research document into an inviting, premium reading experience.
High-Impact Campaign Infographic
To complement the full report, I designed a companion infographic that distilled the study's most critical data points and executive takeaways into a single, highly scannable visual narrative. This piece acted as the top-of-funnel marketing anchor—using custom data visualizations, charts, and bold iconography to translate complex artificial intelligence metrics into an instantly digestible format that drove report downloads and social engagement.
Infographics
Below are examples of comprehensive infographics designed around research and data curated by MeriTalk’s content team in partnership with Dell Technologies. These high-impact visual stories frequently expanded into multi-brand collaborations featuring industry leaders like NVIDIA and Microsoft.